Design with a Difference

Great design can set the course for your organization or effort and describe well to people what you value and who you are. RKB Web Solutions is committed to finding out your values and priorities and bringing these factors into great web design.

Creating a web site is very different from designing web space that accurately depicts you, your organization or your effort. When a prospective client or guest comes to your new web space they should immediately know something about you by the design of that space. Is the space friendly or businesslike, artsy or structured. Moreover, does the space define you? No matter how professional a web design appears, if it doesn’t define accurately you or you organization, it falls short of what it should be.

1. It’s about great design that tells your audience something about you
2. 
   It’s about designing something that you are thrilled with
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   It’s about helping people perceive your message more relevantly
4. 
   It’s about design that is Uniquely You

Integrated Communication

One of the mistakes many people and organizations make in setting up web space lies in misunderstanding how best to use web space. Web space in general is thought of as a new channel to get information to people, to advertise products and services, or to facilitate interaction. While all of these functions are useful functions of various web sites, the most effective function of web space is to nurture ongoing interaction with members/customers/supporters. This requires thinking of web space as an extension of who you are what you do. It requires a larger plan to initiate ongoing relationships, with your web space as an integral part of the plan.

Many businesses and organizations have erred thinking that just having a web site would mean increased sales, greater contributions, or more interaction. Yet without a plan to use the web space in a way that facilitates regular interaction, most sites become costly static relics. The solution is to think not only of a great design that accurately tell who you are, but also a plan to accomplish regular interaction. RKB Web Solutions can help strategize with you to make sure that your investment in web space and design produces up to your expectations.

Achievable Results

The process begins with strategy:

Most organizations/people never spend the necessary time to develop a strategy for interacting effectively with supporters/customers, etc. Yet, taking time to strategize is the main issue when it comes to succeeding with web space. It starts with defining who you are and what you want to accomplish:

• Define who you are: Can you put down in a sentence or two who you are as a person or organization? What’s your purpose?
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  Define your reason: Can you identify the two or three main messages (priorities/vision) you desire to communicate to you audience? How/why do you want to influence people?
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  Define your objectives: What do you hope to accomplish with a custom designed web site? Why will people want to visit frequently?
  

The idea here is to come to a clear understanding of your goal for your web space. Without these questions clearly answered, it will be difficult to have something that is Uniquely You developed.